Startup State

Brand at work

Swag worth earning.

The Startup State brand at human scale. Stickers, packs, polos, mugs, and tees founders can wear into a meeting, demo day, or a customer's office. Produced on demand for GOEO partners.

  • Sticker pack

    Stickers

    Sticker pack

    Six designs. Vinyl die-cuts. "Start something here."

  • Cotopaxi backpack

    Bags

    Cotopaxi backpack

    Co-branded Cotopaxi 25L. Embroidered front pocket.

  • Mousepad

    Desk

    Mousepad

    Topographical pattern in midnight + green; cork-backed rectangular pad.

  • Camp mug

    Drinkware

    Camp mug

    Green enamel mug with the Small Icon brand pattern.

  • Insulated tumbler

    Drinkware

    Insulated tumbler

    30oz handle tumbler. Screen-print stack.

  • Insulated tumbler · white

    Drinkware

    Insulated tumbler · white

    Snow-white edition. Color-print mark.

  • Tee

    Apparel

    Tee

    Heather grey · screen-printed mark over Mulish wordmark.

  • Polo

    Apparel

    Polo

    Embroidered Vibrant Green mark on midnight cotton.

  • Trucker hat

    Apparel

    Trucker hat

    Forest green crown · embroidered mark on the front panel.

The patterns

Three brand patterns. One unmistakable identity.

Topographical lines for backgrounds. Large gradient for statement art. Small icon repeat for surfaces and packaging.

Topographical lines

Varied-weight contour lines, purple at 20% opacity on midnight. Used for hero backgrounds & landing surfaces.

Small icon

Mark glyphs in alternating diagonal rows. Used on sticker packaging and backpack interior linings.